Microsoft claims it ‘simply wouldn't be profitable' to make Call of Duty Xbox exclusive
Microsoft has reiterated its claim that it doesn't have plans to make Call of Duty an Xbox exclusive should it successfully acquire Activision Blizzard.In a document sent to Brazil's Administrative Council for Economic Defense (CADE) discussing the proposed acquisition, Microsoft claims that any concerns that Call of Duty would no longer appear on PlayStation are unfounded because it 'would simply not be profitable' for Microsoft.'Regardless of how unsurprising Sony‘s criticism of content exclusivity is – given that PlayStation's entire strategy has been centred on exclusivity over the years – the reality is that the strategy of retaining Activision Blizzard's games by not distributing them in rival console shops would simply not be profitable for Microsoft,' the company claims in the docs.
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Microsoft claims it ‘simply wouldn't be profitable' to make Call of Duty Xbox exclusive
Microsoft has reiterated its claim that it doesn't have plans to make Call of Duty an Xbox exclusive should it successfully acquire Activision Blizzard.In a document sent to Brazil's Administrative Council for Economic Defense (CADE) discussing the proposed acquisition, Microsoft claims that any concerns that Call of Duty would no longer appear on PlayStation are unfounded because it 'would simply not be profitable' for Microsoft.'Regardless of how unsurprising Sony‘s criticism of content exclusivity is – given that PlayStation's entire strategy has been centred on exclusivity over the years – the reality is that the strategy of retaining Activision Blizzard's games by not distributing them in rival console shops would simply not be profitable for Microsoft,' the company claims in the docs.
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